Why I Created Monotheist

1. Why I Created MONOTHEIST

I never cared much for trends.
Most things that call themselves “luxury” feel empty to me—overdesigned, overpriced, and underwhelming. Flashy bottles. Loud branding. No soul.

So I made something different.

MONOTHEIST is a fragrance brand built on the idea that less is more—if what’s left behind is meaningful. I wanted to create scents that feel like silence in a loud room, that carry weight without trying too hard. No gimmicks. Just clean formulations, bold compositions, and bottles that speak in a whisper, not a scream.

The name says everything.
There’s one truth. One standard. One law system. One direction. In life, and in design.

Fragrance is intimate. You wear it closer than clothing.
And if you’re going to wear something every day, it should feel like a reflection of who you are—not who the world wants you to be.

That’s the idea behind MONOTHEIST.
Fragrance, stripped down to intention.