The Fragrance Game Is Full of Lies—Here’s What You Should Actually Look For

1. Oil concentration > Brand name

If it’s not at least eau de parfum, don’t bother.
Extrait de parfum or oil blends? Even better.
A lot of designer “EDTs” are around 8–15% concentration.
Perhaps that's why they vanish after 2 hours—because they’re supposed to.

At MONOTHEIST, our blends are built different—30% extrait de parfum.
That’s triple the concentration of what some people wear.

Don't waste money paying for marketing.
Use your hard earn money on something more elevated .

2. Look past the top notes

Everyone sprays a tester and makes up their mind in 10 seconds.
That’s the top—gone in 15 minutes.
What matters is the mid and base. That’s where the blend either holds or falls apart.

If it turns sour, soapy, flat, or synthetic after 30 minutes,
it was never built to last.

3. Complexity doesn’t mean better

You’ll hear words like “12-note pyramid” or “multi-faceted composition.”
It means nothing if it smells like bathroom spray.
Some of the best scents on Earth are simple: 3–5 notes, blended well.

Don’t confuse noise for depth.

4. Mass appeal ≠ quality

That “fresh” scent your coworker wears? It’s in 3,000 other bottles.
If it smells like laundry detergent, there’s a reason:
it was designed by a lab to be inoffensive, not memorable.

You want something that people remember—not something they “don’t mind.”

Final word:

Don’t get played by packaging or brand hype.
If you’re gonna wear scent, wear something built to last, made with intent, and not designed for the lowest common denominator.

Wear a fragrance that will make you unforgettable. Wear a fragrance with purpose.

MONOTHEIST wasn’t made to fit in.
It was made for people who can smell the difference.